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About the awards

The 67 Pall Mall Global Wine Communicator Awards is a new competition to celebrate the world’s finest wine communicators. It launched in January 2024, with the first awards ceremony taking place on 6 September 2024, live in London and Singapore and streaming on 67PallMall.tv.

There are six categories of award covering written, video and audio communication. It is free to enter, and we encourage everyone that communicates about wine to submit their work, from social media influencers to newspaper columnists. The prize for each winner is £2,000 and the title of Global Wine Communicator 2024 for their category.

The 67 Awards is truly global, with six judges from four continents, each of whom is an expert in their field. Their mission is simple: to find the best wine communicators on the planet.

67 Pall Mall is the world’s first private Members’ Club for wine lovers, with Clubs in London, Verbier and Singapore. As we expand into Bordeaux, Beaune, Melbourne, Hong Kong and beyond, the Awards is our way of supporting everyone that brings the love of wine to a wider audience.

Diversity statement

The 67 Pall Mall Global Wine Communicator Awards seeks to celebrate diversity in all wine communication. We encourage everyone who communicates about wine to participate, and we reject unfair discrimination against any individual.​

Meet our judges

Isis Daniel

Isis Daniel, the esteemed Founder and CEO of Elevage LLC, has carved a niche for herself in the wine industry. Her profound knowledge and expertise have earned her recognition in esteemed publications such as Millie Magazine and Thrillist. Beyond print, Daniel is the voice behind The Millennial Somm Podcast and has been honoured as a 40 under 40 Wine Enthusiast Tastemaker. Her past roles include serving as a brand ambassador for La Crema Wines, and she continues to be an active participant in WineAmerica and the Association of African-American Vintners (AAAV). Daniel’s influence extends to social media, where she boasts a following of over 12k on Instagram and 148k+ on TikTok under the handle @themillennialsomm. Through these platforms, she consistently captivates and nurtures the evolution of wine culture for her followers.

Olly Smith

Olly Smith is an award-winning broadcaster, wine expert, TV personality, author and columnist. He is best known for his finely-tuned taste buds, boundless knowledge and infectious enthusiasm especially in the world of food and drink.

He is the weekly wine columnist for the Daily Mail’s Weekend magazine and writes for a wide range of publications including Decanter, Assemblage and Iconic Magazine. He is a regular wine expert and occasional host presenting live on BBC1’s Saturday Kitchen and has a wealth of TV credits internationally.

Olly has hosted his own drinks podcast ‘A Glass With featuring an array of celebrity guests including Kylie Minogue, P!NK, Sting, and Sam Neill, to name a few.

He is a Food Hero for P&O Cruises, curating the wine list for his award-winning wine bar the Glass House across the fleet. Olly has written seven books – his latest World Cocktail Atlas is a number one best seller offering a collection of over 200 new and classic cocktails – and also has his own range of crystal glassware, launched in 2021.

Olly is Patron of the Drinks Trust, Patron of the Bumblebee Conservation Trust, Ambassador for Rockinghorse Children’s Charity, loves the countryside, his dog Busby and a good pint of beer. As winner of Celebrity Mastermind (specialist subject Withnail & I) with his extensive knowledge of all things booze, the only thing Olly is more enthusiastic about than a glass of the good stuff, is sharing it as widely as possible.


Chair of judges

Elaine Chukan Brown

Elaine serves as a writer, speaker, and global wine educator. Previously, Brown served as the Executive Editor US for JancisRobinson.com, a columnist for Decanter magazine, and a contributing writer to Wine & Spirits Magazine. They contributed to both the 4th and 5th editions of Oxford Companion to Wine, the 8th edition of the World Atlas of Wine, and the compilations On Burgundy and On California from Academie du Vin Library. Indigenous (Inupiaq and Unangan-Sugpiaq) from what is now Alaska, Brown has dedicated their career to the intersection of sustainability, climate action, and reducing gatekeeping in the wine industry. They co-founded the Diversity in Wine Leadership Forum and have advised diversity initiatives in multiple countries. Brown serves as a judge for the Texsom Awards and is a board member of the Wine Writer Symposium.


Max Allen

Max Allen has been writing about booze for 30 years. He is the wine and drinks columnist for the Australian Financial Review and Australian correspondent for JancisRobinson.com. For almost two decades he was the wine columnist for The Weekend Australian and wine editor of Australian Gourmet Traveller.

Max is a two-time winner of the prestigious international André Simon Memorial Award: in 1998 with his first book, Red and White, Wine Made Simple, and again in 2020 for Intoxicating, Ten drinks that shaped Australia. His latest book, Alternative Reality: how Australian wine changed course, has been longlisted for the 2023 André Simon Food & Drink Book Awards

In 2011 The Future Makers: Australian Wines for the 21st Century was named Best International Wine Book at the Louis Roederer Wine Writers Awards in London; in 2013 Max was awarded a State Library of Victoria Creative Fellowship; in 2016, he was inducted as a Legend of the Melbourne Food and Wine Festival; in 2018 he was named Wine Communicator of the Year; and in 2023 was the recipient of Cider Australia’s Champion of the Industry award.

Max also teaches wine studies at the University of Melbourne, makes his own cider, plays mandolin, and is a practicing artist at the renowned Blender Studios in West Melbourne.


Natalie Wang

A Hong Kong-based Chinese wine journalist, Natalie Wang was born and raised in Chongqing, China. She obtained her Master’s degree in Journalism at the University of Hong Kong, and honed her journalist skills with International Herald Tribune, Thomson Reuters, and JNA magazine. She has worked in the wine industry since 2015, first with American wine critic James Suckling and later with the drinks business Hong Kong as its managing editor for Asia. In mid-January 2019, Wang has launched her own media platform Vino Joy News, providing the most trustworthy and authoritative content, data and analysis on China’s wine industry. She was voted one of the Top 50 Most Influential Women working in wine and spirits industry by Women in Wine and Spirits Awards in 2021 and won the Social Media Award. In 2022, she was nominated for 2023 Wine Communicator of the Year by IWSC, the only Chinese born wine journalist to achieve the distinction.


Konstantin Baum MW

Konstantin is Germany’s youngest Master of Wine, an entrepreneur, and an educator. Konstantin runs the innovative online retail company baumselection.com, importing artisanal wines and distributing them throughout Europe. He is always searching for the next big discovery like the Domaine Chevillard that he recently found before it became the discovery of the year 2019 by La Revue du Vin de France. In 2019 he received the Future 50 award as one of the world’s greatest talents from the wine, spirit, and sake industries.

His mission is to “make the world taste better”, improving the selection of wine in the on- and off-trade, and improving the ability of people to taste and appreciate wine. He is also very active on social media: His YouTube channel is one of the biggest wine channels in the world with more than 145,000 subscribers and he communicates regularly with his 40,000 followers on Instagram.

He also runs the wine program of one of the best Hotels in the World – the Brenners-Park Hotel in Baden-Baden – and he is the European Ambassador for the California Wine Institute. In 2015 he became the youngest German Master of Wine ever and he appears in the media and contributes to magazines.



The 67 Awards is proud to be supported by the following sponsors.

Additional sponsorship opportunities for the 2024 edition of the 67 Pall Mall Global Wine Communicator Awards are available – please contact Richard Hemming, Head of Wine Asia, to discuss options.

Berkmann Wine Cellars

Berkmann Wine Cellars are proud to be the largest family-owned and family-run wine importer in the UK. Founded in 1964 by restaurateur Joseph Berkmann, they began the transition to a fully fledged agency house in 1972 with the exclusive representation of Georges Duboeuf. The portfolio has since expanded to include iconic producers such as Antinori, Vega Sicilia and Ridge, while including a diverse selection of wineries both big and small from 20 countries. Berkmann distribute to all channels of the UK trade, with a particular emphasis on the hospitality sector, for whom their bespoke wine training programme, called Veraison, was specifically designed. A sister company was established in Brazil in 2015, with both teams headed up by second-generation family member and CEO Rupert Berkmann.

Gusbourne Estate

From the moment Gusbourne planted their first vines in 2004, their vision has been to create the finest vintage wines using grapes exclusively from their own vineyards.

They grow the highest quality Chardonnay, Pinot Noir and Pinot Meunier grapes across the Gusbourne Estate, with 60 hectares in Appledore, Kent and 30 hectares next to the Goodwood Estate in West Sussex. These predominantly Burgundian clones yield smaller volumes of intensely flavourful fruit, which thrive in our unique microclimates. This exceptional produce is the vital first ingredient in making their award-winning sparkling wines, all crafted using the traditional method.

Their debut vintages – Brut Reserve 2006 and Blanc de Blancs 2006 – were released in 2010 to critical acclaim, earning accolades from the world’s most exacting wine critics. Gusbourne sparkling and still wines continue to win prestigious national and international industry awards every year.

Juliet Victor Vineyards

The crown of Tokaj, Juliet Victor’s mission is to create the world’s finest Tokaj wines – to continuously deepen its exceptional savoir-faire and to redefine the perception of Hungarian wines over the world. A journey that starts with the inspiring heritage of the terroir and continues to grow with high-end, cutting-edge technology.


The story of Errazuriz began in 1870 when founder, Don Maximiano Errázuriz, recognised the amazing potential of the Aconcagua Valley with its cool, rainy winters, hot, dry summers and moist Pacific Ocean breezes. With his vision and innovative, pioneering, spirit he transformed this barren land into a world class vineyard sending for the finest clones from France and planting the very first vineyards in the valley Errazuriz now call home. Today, more than 150 years after Don Maximiano first made his discovery, their wines are amongst the world’s most renowned and the tradition of quality lives on through Don Maximiano’s descendants Eduardo Chadwick and his family. Eduardo shares his ancestor’s belief: ‘From the best land, the best wine’.

Categories and Rules


There are six categories in the 2024 Awards:

  • The Gusbourne Estate Award for Best Global Wine Communicator in Long-Form Writing​
    For any written wine content published on any platform that is above 1,000 words in length
  • The 67 Pall Mall Award for Best Global Wine Communicator in Short-Form Writing​
    For any written wine content published on any platform that is below 1,000 words in length
  • The 67 Pall Mall Award for Best Global Wine Communicator in Long Video
    For any video wine content published on any platform that is over three minutes in duration
  • The 67 Pall Mall Award for Best Global Wine Communicator in Short Video
    For any video wine content published on any platform that is below three minutes in duration
  • The 67 Pall Mall Award for Best Global Wine Communicator in Audio​
    For any audio wine content published on any platform of any duration
  • The Berkmann Award for Best All-Round Communicator
    For entrants that submit content across all three disciplines (writing, video, audio)


  • Participants may enter up to three categories
  • Participants that submit content across all three disciplines (writing, video and audio) will automatically be considered for the Berkmann Award for Best All-Round Communicator, which recognises communicators across all media
  • Each category allows a maximum of two content submissions
  • Each submission link must point to a specific, individual piece of content
  • If your content is behind an online paywall or only appears in print, you must either:
    >>> provide a username and password for us to access that content;
    >>> scan/upload the content and provide a link to it, using a URL that is not paywalled (such as your own sharedrive)
  • Written entries must be in English
  • Audio entries must be in English
  • Video entries can be in any language, so long as English subtitles are included
  • All entries must have been published between 4th March 2023 and 3rd March 2024

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How to enter

Entry for the 2024 Awards is now closed.

Contact Us

The 67 Pall Mall Global Wine Communicator Awards is administered by our Head of Wine Asia, Richard Hemming. To send him an email, click here.

PR for the Awards is handled by Ben Smith of Freerun PR. To send him an email, click here.

Register your interest

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