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About the awards

The 67 Pall Mall Global Wine Communicator Awards is a new competition to celebrate the world’s finest wine communicators. It launched in January 2024, with the first awards ceremony taking place on 6 September 2024, live in London and Singapore and streaming on 67PallMall.tv.

There are six categories of award covering written, video and audio communication. It is free to enter, and we encourage everyone that communicates about wine to submit their work, from social media influencers to newspaper columnists. The prize for each winner is £2,000 and the title of Global Wine Communicator 2024 for their category.

The 67 Awards is truly global, with six judges from four continents, each of whom is an expert in their field. Their mission is simple: to find the best wine communicators on the planet.

67 Pall Mall is the world’s first private Members’ Club for wine lovers, with Clubs in London, Verbier and Singapore. As we expand into Bordeaux, Beaune, Melbourne, Hong Kong and beyond, the Awards is our way of supporting everyone that brings the love of wine to a wider audience.

2024 Finalists

The finalists for the 67 Awards 2024 have been announced! Congratulations to all those who made the cut in an incredibly competitive field.

The 67 Pall Mall Award for Best Global Wine Communicator in Audio

The 67 Pall Mall Award for Best Global Wine Communicator in Short-Form Video

The 67 Pall Mall Award for Best Global Wine Communicator in Long-Form Video

The 67 Pall Mall Award for Best Global Wine Communicator in Short-Form Writing

The Gusbourne Estate Award for Best Global Wine Communicator in Long-Form Writing

The Berkmann Award for Best All-Round Communicator

  • Barbara Drew, United Kingdom
    For work on bbr.com and Instagram
  • Amanda Barnes, Argentina
    For work in Decanter, World of Fine Wine, on YouTube and podcasts
  • Samantha Cole-Johnson, United States
    For work on JancisRobinson.com

Our judges commented:

Natalie Wang: “Being part of the judging panel for the inaugural 67 Pall Mall Global Wine Communicator Awards has been both a privilege and a profound honour. The process was gruelling – a true testament to the high calibre and diversity of the entries. From audio and video to the written word, the creativity and dedication displayed by these talented communicators have been nothing short of inspiring. Each entry not only deepened my appreciation for the craft but also underscored the vast potential within our industry. I’m left feeling both humbled and exhilarated by the passion these communicators bring to their work, enriching our global conversation about wine in ways that will undoubtedly enhance our collective understanding and enjoyment of it.”

Elaine Chukan Brown, Chair of Judges: “Working with the judges to discuss the entries and select finalists has been thrilling. They are an incredible group of communicators. Learning together from their expertise in different types of media and perspective from various countries and cultures has given me a lot to think about.

We struggled to determine finalists as the quality of submissions was so high. It has given me even greater enthusiasm for the future of wine communication to work through the various submissions. I am proud to be part of the effort and very proud to announce the finalists.”

Olly Smith: “The high standard across entries this year from all over the world is inspiring and makes judging all the more delightful and meticulous!”

Konstantin Baum MW: “Communicating wine is challenging, but the whole industry benefits from people like the 67 Pall Mall Finalists, so we should thank them. At the same time, it is comforting to see these dozens of contenders reaching audiences across cultures and generations with their beautiful creations.”

Meet our judges

Isis Daniel

Isis Daniel, the esteemed Founder and CEO of Elevage LLC, has carved a niche for herself in the wine industry. Her profound knowledge and expertise have earned her recognition in esteemed publications such as Millie Magazine and Thrillist. Beyond print, Daniel is the voice behind The Millennial Somm Podcast and has been honoured as a 40 under 40 Wine Enthusiast Tastemaker. Her past roles include serving as a brand ambassador for La Crema Wines, and she continues to be an active participant in WineAmerica and the Association of African-American Vintners (AAAV). Daniel’s influence extends to social media, where she boasts a following of over 12k on Instagram and 148k+ on TikTok under the handle @themillennialsomm. Through these platforms, she consistently captivates and nurtures the evolution of wine culture for her followers.

Olly Smith

Olly Smith is an award-winning broadcaster, wine expert, TV personality, author and columnist. He is best known for his finely-tuned taste buds, boundless knowledge and infectious enthusiasm especially in the world of food and drink.

He is the weekly wine columnist for the Daily Mail’s Weekend magazine and writes for a wide range of publications including Decanter, Assemblage and Iconic Magazine. He is a regular wine expert and occasional host presenting live on BBC1’s Saturday Kitchen and has a wealth of TV credits internationally.

Olly has hosted his own drinks podcast ‘A Glass With featuring an array of celebrity guests including Kylie Minogue, P!NK, Sting, and Sam Neill, to name a few.

He is a Food Hero for P&O Cruises, curating the wine list for his award-winning wine bar the Glass House across the fleet. Olly has written seven books – his latest World Cocktail Atlas is a number one best seller offering a collection of over 200 new and classic cocktails – and also has his own range of crystal glassware, launched in 2021.

Olly is Patron of the Drinks Trust, Patron of the Bumblebee Conservation Trust, Ambassador for Rockinghorse Children’s Charity, loves the countryside, his dog Busby and a good pint of beer. As winner of Celebrity Mastermind (specialist subject Withnail & I) with his extensive knowledge of all things booze, the only thing Olly is more enthusiastic about than a glass of the good stuff, is sharing it as widely as possible.


Chair of judges

Elaine Chukan Brown

Elaine serves as a writer, speaker, and global wine educator. Previously, Brown served as the Executive Editor US for JancisRobinson.com, a columnist for Decanter magazine, and a contributing writer to Wine & Spirits Magazine. They contributed to both the 4th and 5th editions of Oxford Companion to Wine, the 8th edition of the World Atlas of Wine, and the compilations On Burgundy and On California from Academie du Vin Library. Indigenous (Inupiaq and Unangan-Sugpiaq) from what is now Alaska, Brown has dedicated their career to the intersection of sustainability, climate action, and reducing gatekeeping in the wine industry. They co-founded the Diversity in Wine Leadership Forum and have advised diversity initiatives in multiple countries. Brown serves as a judge for the Texsom Awards and is a board member of the Wine Writer Symposium.


Max Allen

Max Allen has been writing about booze for 30 years. He is the wine and drinks columnist for the Australian Financial Review and Australian correspondent for JancisRobinson.com. For almost two decades he was the wine columnist for The Weekend Australian and wine editor of Australian Gourmet Traveller.

Max is a two-time winner of the prestigious international André Simon Memorial Award: in 1998 with his first book, Red and White, Wine Made Simple, and again in 2020 for Intoxicating, Ten drinks that shaped Australia. His latest book, Alternative Reality: how Australian wine changed course, has been longlisted for the 2023 André Simon Food & Drink Book Awards

In 2011 The Future Makers: Australian Wines for the 21st Century was named Best International Wine Book at the Louis Roederer Wine Writers Awards in London; in 2013 Max was awarded a State Library of Victoria Creative Fellowship; in 2016, he was inducted as a Legend of the Melbourne Food and Wine Festival; in 2018 he was named Wine Communicator of the Year; and in 2023 was the recipient of Cider Australia’s Champion of the Industry award.

Max also teaches wine studies at the University of Melbourne, makes his own cider, plays mandolin, and is a practicing artist at the renowned Blender Studios in West Melbourne.


Natalie Wang

A Hong Kong-based Chinese wine journalist, Natalie Wang was born and raised in Chongqing, China. She obtained her Master’s degree in Journalism at the University of Hong Kong, and honed her journalist skills with International Herald Tribune, Thomson Reuters, and JNA magazine. She has worked in the wine industry since 2015, first with American wine critic James Suckling and later with the drinks business Hong Kong as its managing editor for Asia. In mid-January 2019, Wang has launched her own media platform Vino Joy News, providing the most trustworthy and authoritative content, data and analysis on China’s wine industry. She was voted one of the Top 50 Most Influential Women working in wine and spirits industry by Women in Wine and Spirits Awards in 2021 and won the Social Media Award. In 2022, she was nominated for 2023 Wine Communicator of the Year by IWSC, the only Chinese born wine journalist to achieve the distinction.


Konstantin Baum MW

Konstantin is Germany’s youngest Master of Wine, an entrepreneur, and an educator. Konstantin runs the innovative online retail company baumselection.com, importing artisanal wines and distributing them throughout Europe. He is always searching for the next big discovery like the Domaine Chevillard that he recently found before it became the discovery of the year 2019 by La Revue du Vin de France. In 2019 he received the Future 50 award as one of the world’s greatest talents from the wine, spirit, and sake industries.

His mission is to “make the world taste better”, improving the selection of wine in the on- and off-trade, and improving the ability of people to taste and appreciate wine. He is also very active on social media: His YouTube channel is one of the biggest wine channels in the world with more than 145,000 subscribers and he communicates regularly with his 40,000 followers on Instagram.

He also runs the wine program of one of the best Hotels in the World – the Brenners-Park Hotel in Baden-Baden – and he is the European Ambassador for the California Wine Institute. In 2015 he became the youngest German Master of Wine ever and he appears in the media and contributes to magazines.


The Awards Ceremony

Our gala awards ceremony on Friday 6th September 2024 will bear witness to the first-ever winners of the 67 Awards! At a gorgeous Westminster location, we are gathering hundreds of wine colleagues and friends to celebrate the world’s finest wine communicators.

The ceremony begins with a sparkling reception provided by Gusbourne Estate, with plenty of canapés to enjoy. We will also be pouring a superlative dry Furmint from Juliet Victor and a favourite red from Errazuriz for all guests to enjoy as the tension builds …

The formalities will get underway with a few words from 67 Awards founder Richard Hemming MW and Chair of Judges Elaine Chukan Brown. Then comes the big, nail-biting moment, when the winners will be revealed and invited on stage to receive their trophy plus £2,000 in prize money.

Attendance at the awards ceremony is by invitation only. Contact us on the details below for more information.


The 67 Awards is proud to be supported by the following sponsors.

Berkmann Wine Cellars

Berkmann Wine Cellars are proud to be the largest family-owned and family-run wine importer in the UK. Founded in 1964 by restaurateur Joseph Berkmann, they began the transition to a fully fledged agency house in 1972 with the exclusive representation of Georges Duboeuf. The portfolio has since expanded to include iconic producers such as Antinori, Vega Sicilia and Ridge, while including a diverse selection of wineries both big and small from 20 countries. Berkmann distribute to all channels of the UK trade, with a particular emphasis on the hospitality sector, for whom their bespoke wine training programme, called Veraison, was specifically designed. A sister company was established in Brazil in 2015, with both teams headed up by second-generation family member and CEO Rupert Berkmann.

Gusbourne Estate

From the moment Gusbourne planted their first vines in 2004, their vision has been to create the finest vintage wines using grapes exclusively from their own vineyards.

They grow the highest quality Chardonnay, Pinot Noir and Pinot Meunier grapes across the Gusbourne Estate, with 60 hectares in Appledore, Kent and 30 hectares next to the Goodwood Estate in West Sussex. These predominantly Burgundian clones yield smaller volumes of intensely flavourful fruit, which thrive in our unique microclimates. This exceptional produce is the vital first ingredient in making their award-winning sparkling wines, all crafted using the traditional method.

Their debut vintages – Brut Reserve 2006 and Blanc de Blancs 2006 – were released in 2010 to critical acclaim, earning accolades from the world’s most exacting wine critics. Gusbourne sparkling and still wines continue to win prestigious national and international industry awards every year.

Juliet Victor Vineyards

The crown of Tokaj, Juliet Victor’s mission is to create the world’s finest Tokaj wines – to continuously deepen its exceptional savoir-faire and to redefine the perception of Hungarian wines over the world. A journey that starts with the inspiring heritage of the terroir and continues to grow with high-end, cutting-edge technology.


The story of Errazuriz began in 1870 when founder, Don Maximiano Errázuriz, recognised the amazing potential of the Aconcagua Valley with its cool, rainy winters, hot, dry summers and moist Pacific Ocean breezes. With his vision and innovative, pioneering, spirit he transformed this barren land into a world class vineyard sending for the finest clones from France and planting the very first vineyards in the valley Errazuriz now call home. Today, more than 150 years after Don Maximiano first made his discovery, their wines are amongst the world’s most renowned and the tradition of quality lives on through Don Maximiano’s descendants Eduardo Chadwick and his family. Eduardo shares his ancestor’s belief: ‘From the best land, the best wine’.

Diversity statement

The 67 Pall Mall Global Wine Communicator Awards seeks to celebrate diversity in all wine communication. We encourage everyone who communicates about wine to participate, and we reject unfair discrimination against any individual.​

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Contact Us

The 67 Pall Mall Global Wine Communicator Awards is administered by our Head of Wine Asia, Richard Hemming. To send him an email, click here.

PR for the Awards is handled by Ben Smith of Freerun PR. To send him an email, click here.

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