67 Pall Mall and Scala Wine are delighted to announce the most significant Champagne event ever in the UK. We have invited the 100 leading houses, elite ‘grower’ domaines and cooperatives, to London to present four of their cuvées to the UK market.
Our New Wave Champagne event, now in its fifth year, is the annual London showcase for houses at the forefront of Champagne production. This year we have outgrown the capacity of our St James’s Room, and have taken the decision to take all the elements that made New Wave Champagne the reference London Champagne event to the larger surroundings of the opulent Landmark Hotel. Importantly, the representatives of The Top 100 Champagne houses will be the Owners, Senior Managers and Winemakers, who will personally present their champagnes, some 400 wines, to the drinks industry, the media and champagne lovers. It is this opportunity for the senior figures from the Champagne houses to get “up close and personal” with the decision makers from the drinks industry, the media and importantly, the private champagne buyer that has been crucial to the success of New Wave Champagne – something that we will carry over to The Champagne Top 100 without exception.
With increasing competition from other sparkling wines in the global market and headwinds in the UK market, the challenges to Champagne’s supremacy are manifold, yet top producers are making better champagne than ever. An increasing number of champagne producers making ‘fine wine’ and a growing, discerning international crowd of champagne enthusiasts is keen to understand from the producers how they are facing up to the evolving challenges. How is Champagne adapting their techniques to counter global warming? How is a need to become ever more sustainable being integrated into their practices and most importantly what is Champagne doing to retain its stated intent to be “Simply the Best”
The Future of Champagne will be a central discussion point of our trade and press masterclasses – as we learn from The Top 100 about their responses to the real-world pressures they are facing and how they are tackling them.
Additionally, there will be a series of public masterclasses, the details of which will be announced in the coming days.
Producers will be invited by 67 Pall Mall & Scala Wine.Book Now